FORMA
A STRATEGIC ADVISORY
Where Form Meets Function
Forma is a strategic advisory built for organizations navigating complexity. We offer clarity, structure, and senior-level insight through a flexible model that blends legacy expertise with modern execution.
We exist to help our partners cut through bureaucracy, craft resonant strategy, and deliver high-value work with precision and perspective.
We bring:
Institutional fluency and public affairs depth
Modern, modular team design
Senior-led counsel and execution
Creative and strategic intelligence
We work with:
Government entities and civic organizations
Mission-aligned corporations and initiatives
Established agencies seeking flexible strategic partnerships
Meet the Team
Karla Flannery
MANAGING PARTNER
Karla has spent her career helping big brands and institutions make things happen — from Procter & Gamble and Mondelez (think Oreo and Halls) to United Airlines and the Illinois Office of Tourism. With more than 25 years inside some of the world’s top agencies, she’s helped launch award-winning campaigns, build global platforms, and drive real outcomes across sectors.
She’s fluent in both the language of institutions and the pulse of modern culture — a rare mix that shows up in how she thinks, builds, and leads. Whether managing an AOR relationship or guiding a multi-million-dollar launch, Karla brings structure, depth, and a no-BS approach to every engagement.
At Forma, she leads client partnerships and ensures the work is smart, solid, and actually delivers.
alex hanns
PARTNER
Alex helps organizations cut through noise, navigate complexity, and get to the point — fast. He’s worked in campaigns, government, and creative shops, managing multi-million-dollar ad efforts, advising everyone from governors to Google, and helping causes and coalitions sharpen their message when the stakes are high.
He brings focus, structure, and a strong point of view — always grounded in the real-world dynamics that shape outcomes. Known for asking the right questions and spotting the signal in the noise, Alex pushes teams toward work that’s clear, compelling, and built to perform.
At Forma, he leads narrative and positioning with a PR lens and digital-first mindset — helping clients move fast and say the right thing when it matters most.
WHO We’VE WORKED WITH
Leo Burnett
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MMGY Global
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State of Illinois
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City of Chicago
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HCSC
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Mondelez
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P&G
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Prologis
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United
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Enjoy Illinois
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Discover Puerto Rico
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Essential Costa Rica
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IL Dept. of Public Health
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U of I Gies
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Leo Burnett • MMGY Global • State of Illinois • City of Chicago • Google • HCSC • Mondelez • P&G • Prologis • United • Enjoy Illinois • Discover Puerto Rico • Essential Costa Rica • IL Dept. of Public Health • U of I Gies •
